Every client and design project is unique and therefore deserves a unique design solution. iforcreation prides itself on working closely with each client to understand their values, objectives and personality, delivering products that exceed expectations in both creativity and functionality.
Check out some examples of recent projects below.
Francorp is one of the world's leading franchising companies, with offices all over the globe. I was charged with redesigning the website of their European branch.
For this project, the client had a clear vision of what they wanted to achieve from the re-design: a modern and clean look that departed from the older francorp.com image.
I worked closely with the client throughout the redesign process - firstly brainstorming and experimenting with different looks to translate the client's own ideas into a clear design and then working together to identify the messaging, user requirements and content.
Departing from an old design while adhering to a well-established brand identity and guidelines.
Hivos is an international NGO with its global office in The Hague (the Netherlands). I was brought in to deliver an annual report and several proposal documents, which showcased Hivos' projects and expertise.
The client needed me to transform a significant number of detailed word documents into professional and visually appealing visual assets to be used in either print or digital form.
By designing different visuals, graphs and schematics I developed ways of breaking up the content, making it easy to digest and more stimulating for the reader. I also developed a clear document hierarchy to make the material easy to navigate. By working iteratively with the client I was able to deliver in the fast timeline required.
The source material was detailed, large in volume and included complex numerical data. All of this information needed to be presented clearly, so that it could be understood at a glance while preserving the client's precise guidelines on document layout and identity. The client also needed an extremely fast turn-around.
Gringo Café is an American style diner in Rio de Janeiro, Brazil. Since 2014, iforcreation has met all the design needs of the business from developing and evolving its website to new print material and merchandise.
Gringo Café needed to modernise and re-invigorate its website. Not only did the website need to be visually pleasing and easy to navigate and refresh content, it needed to meet essential requirements of speed and responsiveness, and operate on all devices.
By working closely with the client on an ongoing basis I have been able to propose innovative solutions in line with the evolution of the Gringo Cafe business model. Over the years the website has focused on enhancing user experience and enabled increased online business. By adding bespoke illustration and moving imagery, the website has a unique look and feel which matches the Gringo Cafe brand and experience. I have also brought new ideas to the table for marketing material that reinforced key brand elements.
The website needed to enable Gringo Café staff to be able to refresh content independently on a regular basis. It also needed to evolve with the business model, increasing functionality to enable customers to place online orders directly to the restaurant for delivery.
From 2000-2009, The Croc was Cairo's #1 pocket-sized guide to culture and entertainment in Cairo. Issued monthly, I was responsible for layout, design and illustration for the 80-page magazine.
The Croc needed a readily identifiable visual brand and appealing but practical layout which could be turned around extremely quickly for each monthly publishing cycle. Advertising content also needed to be seamlessly embedded within the magazine, matching all branding guidelines.
I brought the Croc character to life, using bespoke illustrations on the front cover and throughout the magazine to reinforce The Croc brand. The visual identity of the magazine continued to evolve, year on year, with new ideas such as QR codes being integrated ahead of all competitors. To ensure fast turn-around, I designed a flexible layout for each individual section which could be quickly adjusted every month. By being involved in all production phases, I was also able to ensure the quality of the end product. This allowed me to catch and address any potential design and layout issues in advance.
To develop a strong visual brand for The Croc magazine based around the "hero" Croc character. Continue to evolve and innovate the brand to maintain customer interest and excitement. I also needed to deliver design and layout with an extremely fast turn-around, allowing content creators as much time as possible to collect and write the material during the monthly publishing cycle.
Waterland Plaagdierbeheer Logo
I was approached at the start of the company. The challenge was pinning down the brand identity after a name change, and the limited budget I had, to work with. This is the part of that process, from sketches to a finished logo, to application
